Avoid B.I.A.S.! Design Thinking for Founders & Investors

In M:CALIBRATE Marketing Model #1 on Growth CMOs vs Brand CMOs here, we talked about how the Marketing function is broadly shifting from a tactical to a strategic focus. Our focus on the Design Thinking model demonstrates how this type of strategic thinking can help reduce startup failures.

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Growth CMOs vs Brand CMOs

CMOs and Marketing leaders find themselves in frequent discussions about the definition of Marketing. Is Marketing tactical OR is it strategic? Is it about golf balls and t-shirts OR customer experience?

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