Insights
We are in unprecedented times. The uncertainty can be paralyzing. What should you do now to position your business for the best outcomes? Given immense complexity and unpredictability, how does
Models and frameworks can help marketers and client teams organize their thinking by creating a common vocabulary and implementation longevity. The right framework can serve to vet new ideas, ensure that resources and investments remain aligned to an organization’s strategic priorities, and generally keep everyone rowing in the same direction.
In M:CALIBRATE Marketing Model #1 on Growth CMOs vs Brand CMOs here, we talked about how the Marketing function is broadly shifting from a tactical to a strategic focus. Our focus on the Design Thinking model demonstrates how this type of strategic thinking can help reduce startup failures.
CMOs and Marketing leaders find themselves in frequent discussions about the definition of Marketing. Is Marketing tactical OR is it strategic? Is it about golf balls and t-shirts OR customer experience?
