Frame Deliverables: What is the problem to solve or opportunity to capture? Create a shared understanding of project outcome in as specific terms as is possible. Ensure that all key internal stakeholders agree upon the prioritization of this initiative, so as to enable its effective post-project implementation.
Establish Project Scope: Identify the leaders and internal team(s) who will provide input on the project’s objectives, issues to be addressed, and opportunities to exploit. Define the service or market areas to be addressed, as well as areas that are to be outside of project bounds.
Timeline and Budget: Determine time to complete the project as agreed upon. Typical projects run 1-3 months.