WHAT IS A FRACTIONAL CMO?
A Fractional CMO can bolster your internal capabilities by helping you to firm-up your priorities, develop strategy, and provide support to your internal and external Marketing resources as they implement. Whether you need an update to your strategic plan, clarification of your growth goals, development of a differentiated value proposition, or an end-to-end evaluation of your Marketing department, a Fractional CMO relationship enables you to engage to the degree and on a timeframe that suits your business.
M:CALIBRATE will guide your team in executing with greater strategic alignment and precision, typically yielding meaningful growth and margin improvements. As both a former CMO and a consultant, Allison is attuned to the importance of gaining buy-in from all internal stakeholders… from your Board and executive team to your business development professionals, as well as the need to anticipate the everyday challenges of resource prioritization and obstacles to effective implementation. As a Fractional CMO, her role will be to help your team get things done and to provide tangible value.
Who needs a fractional CMO?
CEOs, CMOs, Boards of Directors, or Private Equity who would like an independent, outside perspective on their growth plan, tactical priorities, and generally tough business model and market challenges.
Companies who do not need a full-time senior marketing leader, but are of a size that in order to achieve growth at the pace at which they’d like, experienced Marketing leadership is needed.
Any company that is currently investing in Marketing spend with outside partners but who lacks seasoned guidance to ensure ROI on that spend.
Companies who plan to hire a VP Marketing or CMO role, and want to build their team and infrastructure wisely while they take the time to find the right person.