M:CALIBRATE helps clients drive growth and improve profitability by “calibrating” efforts against an optimized strategic growth plan.

What makes M:CALIBRATE different

Proven Tools and Best Practice Methodologies

Deep experience with Fortune 500 and mid-market companies including GE Capital, Fidelity Investments, Wells Fargo, Polsinelli and Dupont.

We love helping teams achieve an elevated and more strategic approach.

50/50 Consulting + Corporate Experience

We fuse outside perspective gained from work in 20+  industries with a practical understanding of typical implementation challenges to help ensure impact

We thrive on delivering results, not just powerpoint decks.

We Know Our Lane 

After crafting your upstream strategy, we provide guidance to your team or work with external partners who have specialty expertise to execute. Marketing tactics aligned to strategy yield ROI. 

We believe jacks-of-all-trades are usually masters-of-nothing.

C-Suite Success 

As CMO for a rapidly growing national B2B firm, established  complete Marketing platform of people, processes and priorities, achieving gains in all ROI metrics and rise to among top firms in industry for brand strength and customer relationships.

We are passionate believers in the strategic role of Marketing and value of cross-functional collaboration.




“Allison led a branding and client service initiative that helped the firm to be consistently ranked in the top 30 law firms nationally for those who serve companies with greater than $1B in revenues.  Given the predominance of large, national competitors ranked, this was very difficult to achieve for a Kansas City-headquarted firm.  Allison then surveyed clients and led a collaborative process with stakeholders, achieving tangible results for our firm from which we  continue to benefit. You would be well-served in hiring Allison’s team for impactful brand and customer experience work.”   

– Chairman and CEO, Polsinelli*

”Allison is a great marketer and cross-functional collaborator who knows how to get results. While working for me, she partnered with the P&L leader and deal team of a $10B GE business to drive strategic acquisition of clients. She led the strategic planning process and created an industry-first B2B client loyalty program that increased volume and revenues dramatically.  I’d give her my highest recommendation to anyone looking to drive growth in their business.   

– SVP and Chief Marketing Officer, GE Commercial Real Estate*

“Allison adds enormous strategic value. She successfully drove a range of initiatives, from leading a team to develop a comprehensive global business plan at GE Capital  to creation of a national marketing strategy for a mid-market U.S. company. She does superb work and I give an unequivocal endorsement for any organization seeking growth and lacking in seasoned strategic marketing depth.” 

– CEO Cornell Companies*

”Allison is a leader and a bridge-builder. She was repeatedly promoted to positions of greater responsibility and drove tangible, measurable improvement results that elevated our profile in the global organization.”  

– General Manager, Société Générale de Surveillance*

*Former positions