Calibrate your business development efforts with your growth goals. Ensure that they are strategically and quantifiably aligned.

BD Calibration. Does your business development or sales team have actionable plans? Do they have metrics to which they are held accountable that are also consistent with how their performance is measured? Create a BD Growth Plan to align your team’s execution with your goals.

BD Brand Training. Your sales team is a critical extension of your brand. A BD Brand Plan can help ensure that they optimize your brand, beyond use of the brand manual, to truly leveraging your company’s differentiators in acquiring and growing customer relationships.