We are in unprecedented times. The uncertainty can be paralyzing. What should you do now to position your business for the best outcomes? Given immense complexity and unpredictability, how does

Models and frameworks can help marketers and client teams organize their thinking by creating a common vocabulary and implementation longevity. The right framework can serve to vet new ideas, ensure that resources and investments remain aligned to an organization’s strategic priorities, and generally keep everyone rowing in the same direction.